About

THE GURU KNOWS

Vintage treasures and New Zealand made goods
- curated for the conscious.

The Guru was raised in a coastal town with a family focused on reusing, repurposing and creating.
She’s been a full-time hospo gal, hairdresser & gardener. Spending almost 8 years sharing vintage at markets, she finally decided to plant her feet opening up ‘The Guru Knows’ retail store in her home turf on the Hibiscus Coast.

If you don't need it, gift it.  If it's broken, fix it.  With that mantra heavily imprinted in her soul, she's lucky to have this lifestyle as a job.

An eclectic clothes rack

You won't find us sticking to one style, it's too much fun playing multiple characters. Some days you want to be casual, reflecting the earth’s tones and other days, you want to stand out in a crowd.

Get creative, be bold, be brave.

Whether it's hand-made or vintage, glitter or neutrals, we've got it!

New Zealand made

We’re here to celebrate New Zealand artisans and creatives, showcasing and supporting local talent within our home surroundings on the Whangaparaoa Peninsula and further afield in Aotearoa.
After spending years on the market scene we wanted to create a space where you could shop that type of environment every damn day.

We love festivals

Any excuse to dress up, right?!
You'll find us in the crowd or under our GURU tent selling our funky goods.

Let's join forces. 

See the beauty in what's already out there. Nurture our Papatuanuku.